More people read the listing than ever reach the homepage. Where the two disagree, the listing is believed.
The primary category does almost all the work
Nearly all of your visibility hangs off that one primary category. Choosing a vague one to keep options open is the usual route to showing up for nothing, condenser units included.
Set it to the work you want repeating, stack the rest underneath, and revisit when the season reshapes the job mix.
Service area or address, not both by accident
Shops publish the address. Mobile trades set a radius and hide it. An address at a unit nobody staffs collects reviews from people who drove over and found it locked, which is a hard way to learn you stop at which loop you stop at.
Draw it where you truly go. Claiming all of Bexar and four counties beyond waters the listing down and fills the phone with jobs you turn away.
Hours, holidays, and Fiesta week
Nothing earns a one-star quicker than a wasted drive. Load the holiday hours ahead of time rather than fixing it after a complaint.
Downtown businesses should set them for Fiesta and any week the parade route closes the streets you work on.
Recent photographs, not a logo
A listing showing jobs from this month pulls more taps than one showing a logo and a stock image. Three or four monthly beats one annual batch.
Include the front of the building and the parking, so a first-time customer knows they have the right place, even arriving from Stone Oak.
Land each tap on the page it asked for
Routing everything to the homepage throws the intent away. Somebody who tapped a listing about a condenser unit should arrive already reading about a condenser unit.
Areas work the same. Stone Oak in the query means Stone Oak on the screen when it loads.
Ask for the review at the right moment
Face to face, the moment the work is signed off and the house is cool again, link already open on your phone. A bulk email three weeks later does nothing.
Answer every one, the rough ones included, and write for the stranger reading it months from now, probably while looking at a condenser unit. That person is the real audience.
